Business Marketing
Might As Well Jump
“Mimi, how do you stay so upbeat throughout this crazy time?” I did not have an eloquent answer till I heard the lyrics, loud and clear, though my headphones, of Van Halen’s “Jump.” I realized I do get up, roll with the punches, and I go ahead and jump. I create my own little jump…
Read MoreWanting What You Have
“Gratitude turns what we have into enough.” That quote is not credited. It just says Anonymous. I’m lucky enough to be raised in a family who believed it. My dad carried in his wallet, all his life, a quote that he laminated. It said, “Happiness isn’t having what you want. It’s wanting what you have.”…
Read MoreMimi Sparkles Into a Camera!
I did it. I went to a studio and sparkled into a camera for over six hours, recording my online course. This was an idea whose time had come. Working title: “Speak Like a Pro: Have Your Listeners Smiling and Nodding.” The challenge: how do I project myself into the eye of a camera with…
Read MoreNot Speaking Up? What Are You Passing Up?
Are you satisfied with collecting “likes” for writing stuff on social media? You know that’s not all you need to have people know, like and trust you. Eventually, you will need to speak to people—onscreen now, but eventually, in person. Are you passing up valuable exposure right now to potential clients and customers because you’re…
Read MoreThis Too Shall Pass
“And this, too, shall pass away.” My mom used to tell me this, whenever I had a teenage drama queen moment. The quote comes from a Yiddish tale about King Solomon—maybe. Some attribute the line to Persian Sufi poets. We know Abe Lincoln used it in a speech before he became President. This phrase gives…
Read MoreAmerica’s New Birth Day?
I’ve always loved the 4th of July. Fireworks are high on my list of top 10 favorite things. (Also, it’s the birthday of my best friend of more than 40 years.) Fireworks are cancelled this year here in Marina del Rey. And that’s a meaningful symbol to me. Obviously, we don’t want crowds in an…
Read MoreTechnophobia? Not Now!
I’m having an “Okay Boomer” moment. I got a new computer. It’s taken me some time to like her. And I have guilt focusing on such a petty thing, when our neighbors in this country don’t have enough to eat. In my head, I hear Bogey’s line in the middle of a war, in Casablanca:…
Read MoreAnything Worth Zooming…
Anything Worth Zooming Is Worth Zooming Well—my new mantra. So now there are no real-life, in-person appointments or audiences. You are still talking to people, right? Zoom meetings and webinars abound. I have attended many in the past few days. And if your content and delivery are valuable and well done, will people be more…
Read More“Everything Was Beautiful At the Ballet”
That’s the title line from a song in the Broadway musical, “A Chorus Line.” I’ve had this song in my head for a week – especially at the gym. During this health crisis, I say, “Everything was healthy at the gym.” And it is. No one is sick at the gym. No coughing, no sniffling,…
Read MoreIt’s Your Birthday—Who Have You Become?
I haven’t always loved my birthday. When I was five years old, the cruel Chicago winter got in my way. The Mayor issued a traveler’s advisory and my party was canceled. The next February, the same thing happened. Mom suggested a half-birthday party on August 4th – in our small backyard – with Japanese lanterns.…
Read More